As One with Society 

Sberbank implements large-scale sponsorship and charity projects aimed at improving living standards in the country, helping people realise their potential and improving the social and investment climate in Russia.

The Bank’s activities in this area are coordinated by the corporate Charity and Sponsorship Committee in accordance with special regulations. The Committee is chaired by Sberbank’s CEO and Chairman of the Management Board. All charity projects must receive approval from the Management Board.

In 2010, the Bank implemented joint projects with Russian educational institutions and provided targeted aid to orphanages and other organisations. Sberbank also participated in the implementation of large projects such as Give Life, preparations for the Sochi Olympics and the Golden Mask Theatre Awards and Festival.

Investing in Education and Science

Sberbank has developed a model for strategic partnership with leading Russian universities. The aim is to attract young talented specialists to work at the Bank, thus supporting the country’s future intellectual elite. As part of these efforts, we run a master’s programme for graduates of leading Russian universities such as the Bauman Moscow State Technical University, the MIFI National Nuclear Research University and the Moscow Institute of Physics and Technology. The programme is based at Sberbank’s Design and Training Institute and the Higher School of Economics.

We also cooperate with the Skolkovo School of Management, the Russian Presidential Academy of National Economy and Public Administration, the Lomonosov Moscow State University, the Financial University under the RF Government, the Moscow Banking Institute and several regional universities. Through our charity programmes we provide support to a number of technology colleges in the Russian regions.

We are active in supporting business games, academic competitions and ideas contests for school and university students. One example of such an academic competition is the International Students’ Commercial Bank Management Competition. Over 5,000 students representing 400 universities from 150 cities in Russia, Belarus, Ukraine and Kazakhstan took part in the event. Competition winners took part in Sberbank’s personnel development programmes and were offered jobs with the Bank or its affiliates. We also supported the All Russian Financial Market Academic Competition for school students and the Battle of the Banks, an international academic competition for students. In addition, we helped organise Winter School 2010 for the School of Economics and Mathematics at Moscow State University.

In 2010, as par t of our education and research support programmes, we provided support to the Institute of Legislation and Comparative Law under the RF Government, the Development Fund of the Association of Russian Lawyers, the New Economic Education Fund, the Fund for the Support of the School of Economics and Mathematics, the Fund of the European University in St. Petersburg, the Charity Fund for the Development of the Graduate School of Management at the St. Petersburg State University, the Finance and Development Fund for Economic and Financial Research and other organisations.

The Bank supports research projects at leading Russian universities. In 2010 Sberbank established five scholarships and grants for students, post graduates and young teachers at economics universities in the Kaluga region.

Helping Those in Need

The large number of orphans and children left without parental care is one of the most serious social problems in Russia. Sberbank recognises that addressing this problem requires significant efforts on the part of both the government and society to stimulate socioeconomic development and improve the overall standard of living in the country. Although we contribute to this long-term objective through our core business activities, we also help orphanages and children’s homes overcome the challenges they face today.

Our Central Head Office and each regional bank have a number of child care facilities (including children’s homes, orphanages and rehabilitation centres for children from abusive families) to which they regularly provide aid. In 2010, Sberbank employees took part in over one hundred charity events.

The funds collected at these events were spent on building playgrounds and purchasing vehicles, furniture, equipment, clothing, stationery and other necessary items. Our employees helped organise a number of projects, including volunteer events, tours, outdoor trips and festivals, as well as various sports and educational events to help children develop and to facilitate their adaptation into society.

A Helping Hand

In 2010, over 3,000 employees from the Bank’s Central Head Office participated in various charity events. Their efforts helped achieve the following:

  • through our Let’s Prepare Children for School charity drive, we helped over 1,000 children obtain the supplies they needed for school;
  • our employees collected and sent over 2,000 New Year presents to children;
  • the Konakovo Infants’ Home received a large amount of hygiene products, toys, linen and shoes for infants and toddlers;
  • we also provided bed linen to children’s homes supported by the office.

Hot Ice

In 2010, a group from the Dalnevostochny Regional Bank organised the Hot Ice hockey tournament for children at children’s homes in the Russian Far East. Children and teenagers aged between 10 and 14 from Komsomolsk-on-Amur, Vladivostok, Khabarovsk and Blagoveshchensk met each other for the first time on the ice of the Platinum Arena in Khabarovsk.

The tournament included several games. Prominent players from the Amur hockey team played together with children in each team. The Hot Ice tournament will now be conducted annually by the government of the Khabarovsk region.

Helping the Snegirevs

In Novorossiysk the Snegirev family was struck by tragedy when their house partially burned down, killing the parents but leaving behind two children aged 6 and 11. As the house had been bought using a loan from Sberbank, liability to pay off the mortgage was passed to the young children in accordance with Russian law.

In October 2010, the Yugo-Zapadny Regional Bank initiated a campaign to encourage voluntary donations to help the Snegirevs. The loan was repaid in full thanks to money donated by Bank employees, representatives from a partner insurance company and a generous customer, who paid off a significant part of the loan.

Another pressing social issue in Russia is the creation of equal opportunities and conditions for those with disabilities. We have developed remote service channels, which improve the accessibility of our banking services. We are also cooperating with organisations that create infrastructure for those with limited mobility.

Library for the Blind

A youth group from a branch of the Severo-Kavkazsky Regional Bank actively contributed to organising a charity auction to raise money for a library for the blind in Cherkessk. Sberbank employees planned the event and collected and described lots at the auction which had been made by students from children’s homes in the Karachay-Cherkess Republic. The auction was led by a Sberbank employee.

The event raised over RUB 130,000.

Wheelchair Access at a School in Ulan-Ude

The Baikalsky Regional Bank supported the installation of a wheelchair access ramp at General Secondary School No.47 in Ulan-Ude. This is the third school in the city that has become wheelchair accessible.

Over 1,800 people are wheelchair-bound in the Republic of Buryatia, including many school-age children. In Ulan-Ude, there are some 800 access ramps, which make life easier for those with special requirements. At the end of 2010, some 90% of offices of the Buryat Branch of Sberbank had access ramps.

In 2010, Sberbank provided financial support to residents of the Nizhny Novgorod and Voronezh regions affected by forest fires, as well as humanitarian aid to residents of the Krasnodar region affected by floods.

Grant Life

We pay particular attention to children suffering from cancer and other serious illnesses. Insufficient funding may often mean that the medicine or medical equipment needed to save their lives is unavailable. We continue to address this issue in partnership with the Give Life charity foundation.

We have a joint programme with the Foundation through which we issue co-branded Give Life international Visa cards. For each payment made using such a card, the Bank donates three rubles to the Foundation, while another three rubles is donated by the cardholder. Our customers may also open a Give Life savings account. In addition to interest paid to the customer, a certain amount of money (calculated as interest at an annual rate of 0.3% for each deposit period) is additionally donated to the Foundation. Sberbank has also been a partner for annual charity shows organised by the Foundation.

Although individual donations are typically small, on a national scale the programme is able to make significant contributions to children’s healthcare and treatment.

What is Give Life?

Under the programme, an international payment card is issued by Sberbank.

This card is associated with Give Life, a charity foundation to help children with cancer and other serious illnesses.

As of January 1, 2011, Sberbank had issued 225,000 Visa Give Life cards, including 7,000 Visa Gold cards and 71,000 credit cards.

In 2010, transactions made by Visa Give Life cardholders totalled RUB 3.3 billion, 2.5 times more than in 2009 (RUB 1.3 billion).

In 2010, through the card co-branding programme, the Give Life Foundation received RUB 22.2 million from Sberbank and over RUB 9 million from cardholders.

The Sochi 2014 Olympics

The Sochi 2014 Winter Olympic Games are an important event for Russia. They will not only help to attract investment to the region but also facilitate cultural and sporting development in the country. In April 2009, Sberbank signed a cooperation agreement with the Sochi 2014 Organising Committee, giving Sberbank the status of General Olympic Partner.

The Bank’s main goal in this role is to create world-class innovative financial infrastructure in Sochi to meet the banking needs and requirements of local residents and those participating in and coming to watch the Winter Olympics. To this end, the Bank plans to open new offices in Sochi and modernise its existing centres. We will also train personnel and develop special products and high-tech services. Some of these objectives will be addressed in partnership with Visa, which signed a cooperation agreement with Sberbank in February 2010. This is the first example of partnership between a global sponsor and a national partner of the Olympic Games.

Sberbank is also providing financial support for the construction of two Olympic facilities – the ski jumping complex and the media village. The timing and quality of construction is being overseen by the Olympstroy State Corporation.

The Golden Mask

The Bank recognises the importance of supporting Russian culture. Since 2002, we have been the general sponsor of the Golden Mask National Theatre Awards, which were established in 1994 by the Theatre Union of Russia for productions in all genres of theatrical art: drama, opera, ballet, modern dance, operetta, musicals and puppet theatre. In 2010, the festival saw the largest number of outstanding artists in its history and presented a total of 43 Golden Masks.

As well as the awards, the Golden Mask is also an All Russian Theatre Festival, presenting the most significant theatrical productions from various Russian cities and abroad in Moscow in spring each year. The Golden Mask initiated a number of significant theatre-related events, including the New Drama Festival of Contemporary Plays and the Russian Case international programme. The Golden Mask was also responsible for publishing a book titled The End of the Theatrical Age and for organising Bolshoi, Mariinsky and Maly Drama Theatre tours. Paying particular attention to facilitating theatre tours, the Golden Mask runs a programme called the Best Theatre Productions in the Cities of Russia and the Baltic States in collaboration with the Russian Ministry of Culture.


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